In a court filing on Thursday, Burger King said plaintiff Phillip Williams should have asked how Impossible Whoppers were cooked before ordering one that he said was "coated in meat by-products" at an Atlanta drive-through. Burger King said reasonable customers would ask about its cooking methods, and Williams would have known he could request an alternative method had he done even "the smallest amount of investigation" on its website or by reading media reports. Williams "assumed that an Impossible Whopper would satisfy his own particularly strict form of veganism ... solely because he asked a Burger King restaurant employee to 'hold the mayo,'" Burger King said.
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