Beer Companies And Dry January: A Sign Of The Times?

Beer sales typically drop in January in reaction to the month long sobriety pledge which traces its roots to the United Kingdom in 2013, according to CNBC. Coupled with a growing trend away from beer sales amid health concerns, one would assume beer companies are panicking. Molson Coors Beverage Co (NYSE: TAP) is promoting its low-alcohol beer Miller64 by targeting consumers demanding lower calories in their drinks.

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