Harley-Davidson's problems go much deeper than Trump's trade war (HOG)

Harley Davidson "is engaging in a rather risky PR strategy," Morgan Stanley said Friday. The motorcycle brand this week pushed back on President Donald Trump's quickly intensifying trade war with Europe. Shares of Harley-Davidson already sank 8% this week after the motorcycle maker announced new tariffs from the European Union will cause a "tremendous cost increase," and Morgan Stanley says the company's problems go far beyond any import taxes.

from Yahoo Finance https://ift.tt/2Ncl5oI