De Beers to Sell Diamonds Made in a Lab

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but. The company announced today that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world’s biggest diamond miner, which vowed for years that it wouldn’t sell stones created in laboratories. De Beers will target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive jewelry.

from Yahoo Finance https://ift.tt/2H0NNEW