GM's new Chevy Silverado bids for more U.S. pickup profits

General Motors Co on Saturday fired a new round in the battle for profits from one of the U.S. auto industry's most lucrative segments when it showed a new generation of its Chevrolet Silverado pickup truck at Detroit's auto show. The new Silverado, a highlight of the show, is the successor to GM's best-selling vehicle in North America.

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